Advertising is an essential tool in any business. At Signarama, we believe that our promotional products help businesses create brand awareness beyond typical advertising methods. Unique and custom promotional products are an affordable marketing tool as they display your company’s logo, slogan or other branding identification on everyday items such as mugs, pens, clothing, and more. Promotional items have the potential to reach consumers beyond your current customers when used in public.
How to Grow Your Business with Promotional Products
Deciding how you will spend your business’s money to help it grow can be a troubling task but when it comes to promotional products, we are confident you will see the value, regardless of your industry. Consider these ideas for your business:
- Pens – Give a pen to each customer when they sign their credit card receipt.
- Mugs – Offer a company mug to your employees as prizes at company picnics, etc.
- Tote bags – Give branded tote bags out at the next tradeshow you attend.
- Lunch totes – Share an insulated lunch bag with employees who exceed sales goals or as birthday gifts and stuff them with some treats or snacks.
- Caps & visors – Offer company hats or visors to customers who sign a new contract.
- Stress balls – Always popular, leave a stress ball with the receptionist at each office you visit to solicit business.
While other forms of advertising are contingent on the customer being at the right place, at the right time, promotional products make a lasting impression. A consumer can utilize a promotional product at any time. Since consumers use these items to enhance their everyday living, they may be more inclined to gravitate towards your brand. There is a lot to be said about familiarity and this is applicable to your own branding campaign. Branding helps customers remember and recognize your business.
The Promotional Products Association International (PPAI.org) states that promotional products are “advertising that lives on.” PPAI reports that 88% of promotional product recipients remember the name of the advertiser on the products; 85% of the recipients do business with the advertiser on the product and 83% of people like receiving promotional products. We concur!
Signarama will help draw attention to your logo and branding by creating the ideal promotional products to reflect your company’s message. Contact us today to discuss your promotional product ideas!